Super Panoramic in The Sunday Times

  • Physically the largest single advertising creative in newsprint, in the largest circulation broadsheet title
  • Available in 8-page and 6-page formats at centre of all broadsheet sections, including Main News.
  • Editorial sign-off on creative
  • For front-page of main paper, must incorporate a bespoke offering for the title’s readers.
  • Currently available in England and Wales only

Panoramic in The Sun

  • Physically the biggest ad creative that can be published in The Sun
  • Broadsheet folded into the centre of The Sun
  • 8 tabloid pages of ad content.
  • Higher gsm options available

Translucent Cover on The Sunday Times

  • Main Book Wrap: Newsprint 10x8 Front-Page strip, Newsprint OBC
  • Translucent cover (printed area under masthead/puff area on front cover and whole of back-page)
  • Translucent wraps also possible around Sport, Business, Money, and News Review
  • The Lloyds translucent wrap of the Sunday Times (alongside a takeover) achieved 79% recall, 67% likely to switch and 218% increase in “belief that Lloyds have better services than other banks”
  • Editorial sign-off on creative
  • For front-page of main paper, must incorporate a bespoke offering for the title’s readers.
  • Currently available in England and Wales only

Cascading Pages in The Sun

  • Positioning varies according to total pagination
  • Front half and sport positioning guaranteed.
  • Can be sold to two different advertisers as part of a package, but both front and sport inventory must be booked to run
  • Runs at top of the page
  • Editorial sign-off on creative
  • For front-page of main paper, must incorporate a bespoke offering for the title’s readers.
  • Currently available in England and Wales only

Memo Stick in The Times

  • Available across The Sun, The Times and The Sunday Times
  • Front page presence of main-paper or section (as printed)
  • Inclusion of sticker, booklet, pop-out card, fragrance, cream, magnet etc
  • Runs on outside edge of newsprint product
  • Maximum size 76mm x 76mm
  • Editorial sign-off on creative
  • For front-page of main paper, must incorporate a bespoke offering for the title’s readers.
  • Currently available in England and Wales only