News UK Travel Awards

Working with a tourist board, this year Las Vegas (previously Israel, Barbados and Malta) an airline partner (Virgin Airlines for 2016) and a hotel partner (Wynn Las Vegas), we produce a busy and varied programme of events to showcase the destination at its best to our travel client attendees, whilst allowing lots of time for important networking. The high end awards ceremony acts as the culmination to the trip and is held at a prestigious venue, rewarding the winners of the reader-voted awards.

The level of attendees is very high, with around 100 senior representatives attending from across the industry, including BA, Expedia and Trailfinders. Additionally, feedback from delegates is superb, with 97% rating the whole experience as excellent or very good and 94% rating the networking as excellent or very good.

See the Travel Awards case study

Advertising Week Europe

For the third year running, News UK has been a headline sponsor of Advertising Week Europe (2014, 2015, 2016) where some of the industry’s best organisations were showcase through a number of engaging sessions over the 4 days.

News UK built a two-storey structure at the heart of BAFTA, providing a home for a number of inspiring talks and private events over the week. The four private events held for clients were Sun Bingo, The Times MasterChef Lunch, The Sunday Times RWC Wine Tasting and Last One Standing. The Newsroom Café provided an exciting and relaxing environment for guests to network and engage with our brand, serving coffees, cakes and drinks throughout the day.

See the Advertising Week Case Study Results

Style Beauty Awards

Working with an awards partner (feelunique.com) to host a breakfast event honouring winners in 18 different categories, voted for by Style readers. The awards ceremony is held in a prestigious London venue, The Berkeley Hotel and are presented by Designer Henry Holland and Style Beauty Director Edwina Ings-Chambers.

See the Style Beauty Awards Case Study Results

Finance of the nation

A Breakfast Q&A event to discuss recent changes in Pension reform and present News UK’s Finance research demonstrating what a viable client base The Sun could offer Finance clients as readers turn to The Sun as a trusted source for advice and information.

The Event was chaired by News UK Director of Communications Guto Harri interviewing 4 key industry panellists; Holly Mackay – Financial Consultant, Simon English- City Editor, The Sun, Lisa Collins - Saturday Editor, The Sun, Michelle Cracknell - CEO of Pension Advisory Service. The event was held at the News UK offices in London Bridge and attended by key finance clients and their agency representatives.

See the Finance of the nation full Case Study

Fabulous Fashion Awards with Rimmel

Working with sponsors Rimmel, Fabulous launched the High Street Fashion Awards, giving readers the chance to give accolade to their favourite fashion brands and winners being announced at a star-studded evening soiree. The partnership, spanning four years, saw the event held a variety of top London locations, including Aqua, Il Bottacio, Distrikt and Bloomsbury Ballrooms.

The awards night consist of a cocktail and canapé reception, awards ceremony with celebrity presenter (Myleene Klass, Sara Cox, Keith Lemon, Laura Whitmore) and an after party with celebrity DJ and fabulous goody bags.

Winners receive a stylish award designed as a shoe and the results are published in Fabulous magazine and on Fabulousmag.co.uk.

Rimmel

See the Fabulous Fashion Awards Case Study

Power In Partnerships, The Times and VWCV

Working with Volkswagen Commercial Vehicles, we created a competition to give 5 lucky SME winners the chance to be mentored by leading business expert Simon Woodroffe. After a 2 month entry period – we ran a Dragon’s Den style pitching event with 3 panel judges; Andrew Clarke, Deputy Business Editor, The Times, Tony Crabbe, Business Psychologist, along with Simon. Entrants had to present their business challenges and explain why they would benefit from this experience. The winners were chosen on the day and the mentoring started immediately. Content from the day was then used within the wider campaign.

The second event helped to show the success of the mentoring scheme by inviting candidates to discuss topical issues with Simon and Tony on stage. An interested audience was recruited through VW van centres, editorial puffs and a competition on VW’s LinkedIn page.

VW Partnership

See the VWCV Case Study

QBE Rugby Q&As with Times+

To create an engaging Q&A rugby event in partnership with QBE Insurance and Times+, we secured an interesting discussion panel of well-known and inspirational Rugby stars, including former England captain Lawrence Dallaglio, Martin Bayfield, Jeremy Guscott, Sean Fitzpatrick and Stuart Barnes, amongst others over the years.

The event gave Times members the opportunity to listen to opinions and open discussion around QBE Internationals and England’s potential successes in 2015’s upcoming Rugby World Cup. Featuring rugby experts, the event proved extremely popular. Times+ promotion prior to the evening and live tweeting during the evening helped raise the Q&A’s profile and popularity too.

See the QBE Rugby Case Study Results

BAE Systems

In partnership, The Times and BAE systems ran a series of round table breakfast discussions for between 8-12 people. Held in The Times events space, each event covered a separate topic within the field of engineering that BAE were keen to discuss.

The guests invited to attend each discussion included a Minister, thought leaders in the field, Nigel Whitehead - Head of UK Business at BAE and a selected range of representatives from other engineering companies to ensure a balanced discussion. Each discussion was hosted by The Times business Editor and attended by a Times Business journalist and photographer.

Following the round table events, the insights and content discussed were written into a 2 page focus report which ran leading out of the business section. BAE systems also ran a 10 x 7 display ad within the report.

BAE Image

See the BAE Case Study Results

Downloading Davos with Samsung

Samsung partnered with The Times to sponsor Downloading Davos. The pinnacle of the campaign was the Downloading Davos event hosted by The Times and The Wall Street Journal. James Harding, the then Times Editor, and a guest panel including Sir Martin Sorrell delivered the key insights and analysis from the World Economic Forum to a room of 100 of the UK’s most influential business decision makers.

Davos

See the Downloading Davos Case Study Results

Gorkana Media Event

Working with Gorkana to host a breakfast briefing, targeting PR professionals from PR Manager’s to Account Directors based in the UK within PR agencies and corporate organisations. The event was anchored by a panel of experts (Tiffanie Darke, Creative Content Director, Emma Tucker, Deputy Editor, The Times and Mark Borkowski, Publicist) discussing 5 focused topics; striking the balance between paid and earned media, Who owns paid media? What does paid media mean for the future of PR? The rise of native advertising.

Gorkana

The event was attended by key figures from the PR industry and was held at the News UK offices in London Bridge.

See the Gorkana Case Study Results

Bespoke Events Contacts:

For more information, please contact:

  • Catherine Stokes, Senior Event Manager at catherine.stokes@news.co.uk
  • Caitlin Moore, Event Manager at caitlin.moore@news.co.uk