The Sunday Times Style Magazine - largest ever issue for London Fashion Week
The Sunday Times’ Style magazine is releasing its biggest ever issue this Sunday 13th September in terms of pagination and revenue.
Compiled of 178 perfectly bound pages and achieving £1.12m in ad revenue, the Big Fashion Issue is living up to its illustrious name. The issue, which will feature four unique front covers, contains ads from high luxury fashion and beauty brands, all who want to reach Style’s 1.6m weekly readers.
The magazine sees the total number of advertisers increase by 9% compared to last year, and the total number of ad pages increase by 4% from last year.
The issue contains an opening bank of 13 premium DPS advertisers including; Louis Vuitton, Fendi, Gucci, Prada, Armani, Bottega, Moncler, Chloe, Balenciaga, Mulberry, Net-a-Porter and Issey Miyake. Style has garnered the interest of a host of new high luxury brand advertisers, such as Issey Miyake, Nicole Farhi, Net-A-Porter, Topshop, Hobbs and Amazon Fashion, as well as a Dior bound-in.
Dominic Carter, MD News UK Commercial, commented:
“This is our largest issue yet and it looks set to continue. The high level of advertisers in our BFI issue show that print is still a key focus for advertisers. With Style’s high-end audience demographic it is providing attractive opportunities for brands to reach a significant premium audience that doesn’t typically consume other fashion and beauty titles.”
The Autumn Big Fashion Issue will be distributed at London Fashion Week and is one of a series of fashion-focused issues spanning the month of September, highlighting Style’s commitment to producing a weekly fashion and beauty bible.