The News Blog – Young are drawn to The Sun
News UK Commercial Head of Strategy, Brendan Judge, discusses how The Sun is attracting younger subscribers.
The Sun’s digital offerings are helping to lure more young readers to the title, according to the latest data from NRS. The statistics show that online viewing is highest among young adults aged 15-35, showing a bright future for newspapers, with a new generation of readers not only attracted to the medium but willing to pay for content. This data doesn’t include tablet or mobile devices, which our audience continue to adopt as a viable and often preferred platform.
The Sun has listened to the feedback from readers and has made a clear investment in delivering more value offers via Sun Perks. The Sun’s £9.50 annual holiday offers have been enjoyed by more 45 million people to date, while the Sun Goals app gives readers exclusive access to highlights from the Barclays Premier League and other home and international football competitions. These extras, along with the Sun’s inimitable journalism, are proving an attractive digital bundle for a new generation of readers.
Being able to deliver the largest number of 15-34 readers per week of any UK newspaper brand – 4 million – clearly makes The Sun a very attractive advertising vehicle, as this audience is traditionally hard to reach and therefore highly sought after for brands to communicate to. In just over a year The Sun has attracted 225,000 to its digital offer with people reading it online, and on tablet and smartphone.