Teams refocused in line with new title-led sales and marketing strategy

Teams refocused in line with new title-led sales and marketing strategy

News UK today announced that it will be refocusing the customer and product marketing teams for its newspapers into title-focused teams.

Chris Duncan, previously Chief Customer Officer across all titles, becomes Managing Director, TNL (The Times and The Sunday Times); and David Robinson, previously Director of Betting and Gaming, becomes Managing Director, NGN (The Sun and The Sun on Sunday).

Duncan’s team will continue to grow sales and subscriptions of The Times and The Sunday Times in print and digital but will also to seek out new revenue opportunities for the brands from the loyal, premium demographic that it reaches. He will be supported by Catherine Newman who has been appointed Chief Marketing Officer for The Times and The Sunday Times.

Robinson’s brief is to grow sales and identify new opportunities for The Sun and The Sun on Sunday. Kate Bird has been appointed as Chief Marketing Officer in David Robinson’s team. The Sun is Britain’s most popular newspaper and Robinson will continue to drive the scale of that audience through digital and through partnerships with the radio brands acquired through Wireless Group. The Sun’s betting and gaming business will now come under the overall Sun business as well as other business initiatives that seek to monetise the valuable audience that we reach at scale.

Jeff Misenti, who joined News UK from Fox News earlier in the year, will take up the new title of Managing Director of Audience, Insight and Experience. His team will be charged with being at the cutting edge of ad tech, understanding News UK’s data and delivering audiences to advertisers. Commercial sales across all titles remain the responsibility of Dominic Carter, Chief Commercial Officer.

David Dinsmore, Chief Operating Officer for News UK, commented: “The business models for our titles have evolved and are now clearly defined. The Times and The Sunday Times reach a valuable, premium audience, and The Sun and the Sun on Sunday reach a popular audience at significant scale on a daily basis. It has become increasingly necessary to have separate leadership and to change the structure of my senior team and I am confident that these changes will enable us to focus on driving sustainable revenue streams for our titles in their respective markets.”