Premium Digital Audiences

The Times and The Sunday Times subscribers engage with our premium, world class content, participate to our exclusive events and competitions, interact with our brand extensions like The Times Currency Services, The Sunday Times Wine Club, The Times Literary Supplement, etc.

Through the collection of all the above data points across web, tablet and mobile, and applying some sophisticated modelling to it, we are able to form unique insights into our subscriber interests and behaviours. Our targeting capabilities enable brands and advertisers to engage directly with those defined, premium parts of our Audience, from the broader demographic segments to very niche interest led audience groups.

  • ‘Real’ Premium Audience - You will reach only paying subscribers who are genuinely engaged with and trust our brands. Our subscribers show higher levels of interaction, higher dwell times and are willing to share deeper information about themselves so you won’t pay for audience inflation caused by random anonymous passers-by.
  • Cross-Platform, Cross-Device - We understand our subscribers’ behaviour and content consumption using unique subscriber ids accessed from any device as opposed to using inconsistent tracking methodologies. This means you won’t pay for inflated audience figures caused by multiple device usage by the same individual.
  • Multi-faceted approach to data - Due to extensive numbers of data points at our disposal, including Times+ membership engagement, campaign metrics, brand extensions activity, and newsletters and bulletins, our profiling is rich and deep.
  • Precise Information you can trust - Using our own 1st party data (without having to rely on dubious 3rd party or aggregate data), and our unique segment modelling data science, we hold precise information about our subscribers that you can trust.

  • Automotive
  • Careers:
  • Junior Careers
  • Senior Careers
  • Education
  • Entertainment:
  • Arts
  • Books
  • Stage Arts
  • Stage Arts: Theatre
  • Fashion & Beauty:
  • Apparel
  • Men’s Fashion
  • Personal Care
  • Finance:
  • Business
  • Business Decision Makers
  • High Net Worth Individuals
  • Mortgages
  • Personal Finance
  • Food & Drink
  • Lifestyle:
  • Parents
  • Green
  • Miscellaneous:
  • Government & Military
  • Law
  • Technology
  • Home & Garden
  • Sports
  • Travel
  • Wellbeing