News UK's Style magazine attracts £1m worth of ads
As further evidence of London Fashion Week’s boost to media, The Sunday Times’ Style magazine is set to publish its biggest ever issue on Sunday (14th September), running at 172 pages and more than £1 million worth of ad revenues.
Style’s 172 page perfect bound Autumn Big Fashion issue, free with The Sunday Times, features Carolyn Murphy on the front cover. It contains 85 pages of ads for high-end fashion and luxury brands and News UK reported an 8% lift in revenue year on year. Advertisers include Louis Vuitton on the inside front cover double-page spread, and Dior on the outside back.
The running order for the opening bank of 10 spreads is: De Beers; Gucci; Prada; Versace; Marc Jacobs; Armani; Bottega Veneta; Chloe; Mulberry and Tom Ford. From last year, the total number of advertisers has increased by 10%. The total number of ad pages has grown by 15%.
Paul Hayes, managing director of News UK Commercial, said:
These numbers confirm that print is still hugely important to advertisers. We relaunched Style 18 months ago with a renewed focus on fashion and beauty opening up a range of new advertising opportunities for brands looking to target the title’s high-end demographic. This latest issue of Style confirms the title’s importance in the marketplace as it offers mass reach into a premium, fashion and beauty buying female demographic and, more importantly, it reaches a significant sector of that audience who don’t consume other fashion and beauty titles.
Style’s Autumn Big Fashion Issue will be distributed at London Fashion Week and is one of a series of fashion-focused issues in September.
Published on Brand Republic.