News UK partners with Auto Trader
IN THE WRITE LANE The Sun motoring writers Nick Francis (centre) and Rob Gill (right)
News UK has linked up with motoring media giant Auto Trader.
For News UK, the partnership means it will be able to offer readers best-in-class functionality and access to the largest marketplace of new and used vehicles.
The partnership will see Auto Trader as the sole provider of car, bike and van search functionality on our titles’ motoring websites, as well as providing readers with free valuations for their vehicles.
Commenting on the partnership, Jason Biffin, Auto Trader’s Retailer and Consumer Product Director, said: “With close to 60 million cross-platform visits each month, we know that we enjoy an exceptionally high level of engagement amongst consumers. In today’s fast-evolving marketplace, access to a wide consumer base is essential for dealers to drive sales and hit their targets.”
William Spencer, Head of Verticals at News UK, said: “This is a great deal for our readers, and for Auto Trader. It puts their superb search functionality alongside our award-winning motoring journalism from the likes of Jeremy Clarkson, James May, Rob Gill and Nick Francis.
“This marks the next exciting step as we continue to grow our motoring coverage and expand in this important vertical. We’re proud to partner with a market leader like Auto Trader, and look forward to making this a resounding success.”
News UK is the latest in a line of partnerships for Auto Trader, including Top Gear, MSN, The Daily Telegraph and Red Driving School.