National Readership Survey shows News UK titles are leading the Scottish market
The latest figures from the National Readership Survey show News UK’s Scottish titles are performing impressively across the market.
For the first time since December 2012, The Scottish Sun is the undisputed number one daily newspaper in Scotland, selling 220,893 copies each day and read by 541,000 adults daily (source: ABC 6 monthly Feb-July ’15). That’s 12,000 more readers than the paper’s nearest competitor The Daily Record.
The National Readership Survey results also show that The Scottish Sun has continued to grow its affluent ABC1 audience, with an 8 per cent growth in the ABC1 audience category over the last 12 months.
Continuing the trend, The Times Scotland has grown it’s readership by 54% year on year on the back of seven successive months of Scottish circulation increases, and is reaching 60,000 adults every day. The figures also show that 9 out of 10 readers of The Times Scotland fall in the affluent ABC1 social category.
The Sunday Times in Scotland has grown readership by 10% year on year and now reaches 129,000 adults each Sunday. It is the leader in the quality Sunday newspaper market. The gap between The Sunday Times and its rivals is expected to grow even further, with the appointment of Mark Palmer in an expanded sports department and Michael Glackin to cover Scottish Business news. This will be of interest to the 86,000 Directors, Senior Managers and Professionals who read the paper each week.
Richard Bogie, General Manager for News UK Scotland, said:
“These results are great news for our business. They indicate that the hard work and dedication by teams across all of our newspapers is really paying off. Whether it’s sport, politics, showbiz, business, features or investigations we’ll continue to bring our readers the award-winning quality journalism our titles are renowned for to ensure we continue to perform well in the Scottish market.”