More Than The News: a round-up of News UK’s CSR and campaigning journalism
So far this year, we have witnessed tensions escalate further with Russia after the poisoning in Salisbury; we have celebrated and commiserated over England’s FIFA 2018 World Cup campaign; over 18 million of us watched Prince Harry marry Meghan Markle; and of course, some of us still follow every detail of the story that continues to dominate the headlines – Brexit. Throughout it all, News UK has reported on every important detail.
Verified news has never been more important and we have been proud to see The Times acknowledged as the UK’s most trusted newspaper in a recent Oxford University study. The Times and The Sunday Times have also been confirmed as the papers of choice for the political and business communities, reaching 63% of high-spending business influencers and The Times reaching over half of the c-suite community in the UK – more than all of our closest competitors reach.
Meanwhile The Sun continues to be the UK’s best-selling print publication and is the most-read newsbrand in the country according to the latest PAMCo figures. Breaking stories around the clock, The Sun has over 22 million readers on mobile alone.
Wireless continues to cement its position as a key player in commercial radio. Securing high-profile broadcast rights, such as England cricket’s major overseas tours, and recruiting the best talent, including Chris Evans and Jeremy Kyle, Wireless is experiencing positive business results and a larger audience share – reaching over 4.6 million listeners.
Providing advertisers with brand-safe environments to reach their target audiences, our ad tech video business Unruly continues to lead the market with unbeatable reach and scale. Uniquely powered by more than 3 trillion video views and almost 2.2 million viewer reactions, Unruly is helping brands to unlock the power of emotions in their ad content, with deep analysis of metrics that matter, leading to better targeting and higher campaign ROI at scale
At News UK we continue to invest in the best editorial talent and the quality and popularity of our products is a direct result of that continued investment.
Through our campaigning journalism, fearless investigative reporting and fundraising, we have a broad and positive impact on society. We give a voice to the voiceless, champion consumers, expose injustices and ignite national conversations. At News UK we don’t just report on the news, we make things happen.
To drive awareness of some of the great editorial and CSR activity undertaken by News UK, we have produced a new booklet called More Than The News. Spanning across our newspapers, Wireless radio stations and Unruly, More Than The News rounds up some of our most impactful work. Whether championing consumers and exposing injustices, or seeking changes that benefit wider society, this booklet demonstrates how we are able to ignite national conversations and drive positive change.
Journalism shines a light on causes and can generate real change. We hope you will enjoy reading it.
Read More Than The News here.