Lorraine Candy appointed Luxury Content Director for The Sunday Times & Editor in Chief of Style

The Sunday Times today announces the appointment of Lorraine Candy to the newly created position of luxury content director of the newspaper and editor in chief of Style.

As editor of Elle UK, and previously editor of Cosmopolitan, Candy is renowned in the industry for her digital content innovation, knowing her audience inside out and delivering high-end luxury and fashion content to them.

Announcing her appointment, Martin Ivens, editor of The Sunday Times, said:

“Lorraine is an inspirational editor whose arrival will transform our luxury offering both digitally and in print. There are some very exciting and innovative times ahead. Lorraine joins The Sunday Times in order to increase the power of our luxury fashion and beauty offering, developing new ideas across digital and print platforms and driving digital content innovation. Across the title, she will spearhead efforts to extend the brand and its influence and to create new collaborations and partnerships through her unrivalled luxury fashion magazine experience and contacts.”

Rebekah Brooks, News UK CEO, said:

“Lorraine is a titan of the fashion industry, an established innovator and a ‘must’ on anyone’s ‘who to know’ list. Throughout her established career, she has developed strong relationships with major players across technology, advertising, fashion and entertainment and I’ve no doubt she will have a huge impact with our customers and readers alike, especially in delivering new digital propositions across the title”.

Commenting on her appointment, Lorraine Candy said:

“The Sunday Times is ‘the’ Sunday paper and I’m excited to be taking this senior role at the title as it leads the way in print and digital innovation. The opportunities to grow its reach and reputation further, in both print and digital are endless. I look forward to working with the talented teams across the title to ensure we take full advantage of its lucrative data to deliver for our hugely engaged audiences and advertisers.”

Read by more than two million people each week, The Sunday Times is one of the best-known titles in the world and the UK’s top-selling quality Sunday paper. It is renowned for its investigative journalism, the authority of its opinion pages and the breadth and depth of its features. Style is one of the most important and influential sources of reference for the fashionable and stylish.

The potential to grow the luxury and fashion proposition across The Sunday Times portfolio is enormous. Both The Times & The Sunday Times reach more households earning £150k than any other title and in 2014 readers spent over £608 million on clothing. Style is a force in its own right firmly positioned as the market-leading luxury fashion title with 1.33m readers, reaching more AB women than Vogue, ELLE and Harper’s Bazaar combined.

At Elle UK, Candy has overseen an evolution of the magazine, increasing its fashion content and delivering a ‘one-team’ approach with digital and editorial staff with the Elle 360 initiative.

Christina Scott, News UK chief technology officer, said:

“There are great plans afoot around the digital transformation of The Sunday Times in this area and the potential for further growth in this market is very exciting. Lorraine’s energy and expertise in this area will be a key driver.”

Candy is the latest high-profile appointment from the industry to join News UK titles following the recent announcement by The Times that LUXX was returning with Jeremy Langmead as its editor-in-chief.