For an industry which prides itself on cutting through the blah, we do love to communicate in jargon.

For an industry which prides itself on cutting through the blah, we do love to communicate in jargon. Here are a few choice nuggets we’ve recently seen run up the flagpole…

Ideate: Eg: This integrated brand positioning was ideated by our Creative Team. Actually a real, actual word. Who knew? It means to have an idea

Choiceful: Eg: Choiceful management will be a key driver for future market penetration. In Elizabethan times this meant fickle or having lots of choices. But adfolk use it to mean ‘decisive’. Which works best? We can’t decide…

Data is the new… (fill in as required) Eg: Data is the new co ee - you can choose which way you take it. Black is sooo passé, sex is going a bit far. Our favourite is um… data?