British Heart Foundation's groundbreaking campaign

Today’s Sun features an ingenious campaign for the British Heart Foundation. Working hand in hand with the News UK team they created bespoke copy based around the headlines of the day - making the execution super-integrated and super-contextual. In total, 21 pieces of copy had to be made to fit with all the various regional editorial. Not a simple task but the News UK team steered it through to success, and managed the campaign in complete coordination with the client.

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