Another record-breaking month for web traffic

December was another record-breaking month for web traffic with average daily unique browsers up +132% YoY reaching over 3.5m, which is +2% MoM (ABCe). Total UK unique browsers for the month were also up +1.7% MoM reaching a record 31.3m, which is +32.5% since September 2016 (ABCe).

In the UK newsbrands category, The Sun solidified its third position ahead of theGuardian with a slight increase to 21.9m unique visitors in December (comScore).