A fresh new look for The Sunday Times
Today, The Sunday Times unveils a fresh, new look for the title that will be revealed in full this weekend. The UK’s biggest selling Sunday broadsheet has enjoyed a light-touch refresh to offer a better read and an updated, brighter look to each page.
The Sunday Times underwent a major redesign five years ago, in July 2008. Many of the elements introduced then are retained but have been refreshed to give the title a more vibrant feel.
This refresh was led by Sunday Times Art Director Gordon Beckett, with Henry Nolan the former Sunday Times Deputy Art Director and Art Director of the Sunday Times Magazine. Matt Curtis, Art Director for the Sunday Times Magazine led the major update of the Sunday Times Magazine.
There is a new font – called Glosa – for the body copy throughout the paper. Glosa replaces Greta as the body copy font to create more white space on each page for an easier read, without reducing the word count. Glosa is a delicate font that is highly readable at small sizes and offers a contemporary look.
There is a bolder use and treatment of images throughout the paper to increase their impact with readers. The increased white space around images and graphics makes them stand out further.
A brighter colour palette has been developed across the sections of the paper. The refinements to the colours used mean the paper is easier to print and readers are set to enjoy better colour quality and colour-fastness.
A new logo of lines replaces the block-coloured mastheads of the three lifestyle compact sections – Travel, Home and Driving & Technology. The colour of the layered lines in the new masthead is used throughout the section to create a stronger identity for each tabloid.
The refreshed Culture section reworks all the elements readers look for – strong feature subjects, great interviews and authoritative writers – in a more emphatic style. Copy and pictures have more room to breathe and layouts have a new energy. Overall, it is a more compelling take on the classic Culture recipe.
The Sunday Times Magazine is now taller and slimmer. The new masthead is a reworked version of the original magazine’s masthead, embracing its heritage as Fleet Street’s first colour magazine. The magazine also uses images more boldly and the Glosa font throughout, creating a more elegant ‘modern-classic’ feel.
Eleanor Mills, Editorial Director of The Sunday Times, said:
“This weekend’s design refresh gives each section of the paper a more vibrant, yet elegant feel. Our award winning content deserves a stronger, more inviting visual impact and we have achieved this while offering an easier and clearer read.”
The cover price remains £2.50 and the digital subscription remains at £6 a week for the 7-day Times and Sunday Times pack. The name, number and length of sections also remain the same.