Live Stream - Wednesday, 6 May, 2020, 12.00 - 12.45 PM
Brand futures – changing times
News UK’s Dominic Carter will be in conversation with Steve Chantry, Commercial Director, Northern Europe at The Kraft Heinz Company and Richard Shotton, the author of The Choice Factory, a best-selling book on how to apply findings from behavioural science to advertising.
Learn how Kraft Heinz views its place in people’s lives and what this means for the future of its brands. With the recent launch of its Heinz to Home direct to consumer delivery service, Steve Chantry will be able to give a unique insight into how Kraft Heinz has adapted to a change in buying behaviour whilst staying true to its brand heritage.
Richard will be sharing knowledge on behavioural science, looking at the psychology behind new habits during times of change, as well as discussing the impact on buying behaviour and customer loyalty.
View the webcast