Summary

Currently worth €12.1 billion within the UK, the luxury market is expected to grow by 3-4% this year.

With some of Europe’s highest net worth individuals reading our titles it is important for us to understand what brands they are looking at and what they will be spending their money on in the year ahead.

Key Findings

  • One third of News UK readers own a luxury watch and they are 167% more likely than average to purchase a new luxury item in the next 12 months

  • Our readers are 39% more likely to own a luxury clothing brand

  • Sunday Times Style readers are 83% more likely to own a luxury clothing item

  • 54% of Fabulous readers would chat face to face with their friends about any luxury clothes they bought
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Methodology

The research was carried out online amongst a nationally representative sample of n=2,577 people and was conducted by independent polling company YouGov in October 2014.

For more information, please contact the Insight Team at commercialinsight@news.co.uk