Size: 728 x 90
File weight: 50kb polite download, 2.2mb thereafter, 3rd party served.
Rich media: 3rd party served, up to 2.2mb. User activated video, audio off by default. Secure 3rd party tags only
Other: Max 3 animation loops, 15 seconds per loop. Must finish on a static frame.
Recommendation: Creatives built using HTML5 as this is supported by all browsers. If supplying SWF use version 10.1 or below and provide a back-up gif or jpg (max weight = 50kb).
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For first impression targeting and bespoke formats please contact email@example.com
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We support the 'Coalition for Better Ads' initiative to create a better user experience on desktop and mobile web. As such, all our ad formats and creative specifications fall within and must adhere to the Better Ads Standards as defined here.