Vertical Video

Vertical Video

Vertical Video

  • Video File
  • Format: MPEG4
  • Encoding: H264 (this will produce the best quality video)
  • Aspect ratio: 9:16
  • Extensions: AVI, MOV, MP4
  • Optimum Resolution: 480x854 pixels (i.e. 9:16 480p), but we can accept any resolution up to 1080x1920 (i.e. 16:9 1080)
  • Do not add black padding to the video
  • Bit rate: 600-1000 kbs, but we can handle bit rates up to 3mbps
  • VAST
  • Third party served creatives via VAST also accepted
  • Follow the VAST 2.0 spec
  • Aspect ration: 9:16.
  • VPAID creatives are not supported.
  • Mobile only (Android version 4.4 and above; IOS 9 and above)

Creative suggestion

  • Title Safe Zone - see image
  • End Frame
  • After the video has completed playback the video player will hold the last frame of the video so it is recommend that video content is created with this in mind. The In-Article player clicks through in this state therefore it’s a great opportunity to include a strong call to action as part of the video’s end frame. The desired end frame should last at least 0.5sec
  • Video Length
  • 30 secs to 1 minute recommended

Clickthrough & Tracking

  • Click URL
  • Third-Party Pixel Trackers
  • Format: 1x1 pixels (transparent GIF). JavaScript tags not supported

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