Size: 320 x 50
File weight: 50kb polite download, 2.2mb thereafter, 3rd party served.
Rich media: 3rd party served must be secure ad tags, up to 2.2mb. User activated video, audio off by default.
Other: Max 3 animation loops, 15 seconds per loop. Must finish on a static frame.
Recommendation: Creatives built using HTML5 as this is supported by all browsers. If supplying SWF use version 10.1 or below and provide a back-up gif or jpg (max weight = 50kb). Note, Flash is not supported in all browsers.
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For first impression targeting and bespoke formats please contact email@example.com
We value diverse advertising, and we strive to avoid offending users on our sites. As part of our Ad Policies, we do not allow advertising from news competitors, adult content, fake and fraudulent news, religious & extremist views, counterfit products, dishonest behaviour, drugs, animal cruelty, bad language and dangerous products or messaging.
We support the 'Coalition for Better Ads' initiative to create a better user experience on desktop and mobile web. As such, all our ad formats and creative specifications fall within and must adhere to the Better Ads Standards as defined here.