Size: 320 x 50
File weight: 50kb polite download, 2.2mb thereafter, 3rd party served.
Rich media: 3rd party served must be secure ad tags, up to 2.2mb. User activated video, audio off by default.
Other: Max 3 animation loops, 15 seconds per loop. Must finish on a static frame.
Recommendation: Creatives built using HTML5 as this is supported by all browsers. If supplying SWF use version 10.1 or below and provide a back-up gif or jpg (max weight = 50kb). Note, Flash is not supported in all browsers.
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For first impression targeting and bespoke formats please contact firstname.lastname@example.org
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