Sun Mum’s with Tesco - Halloween

Sun Mum’s with Tesco - Halloween

The Challenge: To make Tesco the go-to destination for all your Halloween needs!

The Solution

  • 10 day campaign
  • Ownership of Sun Mum’s
  • x2 sponsored features
  • x2 bespoke video’s shared on the Sun Mums hub and socially via the Sun Facebook page

Display

Booked

3,486,270 standard iAB ad impressions in total 250,000 interscroller ad impressions 350,000 video impressions

Delivered

3,487,190 with average CTR of 0.54% 262, 613 interscrolller with CTR of 0.74% 367,500 video impressions 43% VTR

Bespoke videos

  • We produced x2 bespoke, co branded videos
  • The videos were shared on the Sun Mums hub and socially via the Sun Facebook page to our 2.4 million followers
  • Video view target - 400,000
  • Delivered views – 526,818

What happens when kids design their own Halloween outfits

  • 269,007 views
  • 873 Likes
  • 46 Shares

Highest performing:

Three simple Halloween treats

  • 257,811 views
  • 1.8K Likes
  • 2.6K Shares

Sponsored Features

  • We produced x2 sponsored features in total which were published on the Sun Mums hub and then promoted socially across the Sun Facebook and Twitter channels. We also ran native homepage placements to drive views.
  • PV target – 14,000
  • Actual PVs – 23,104
  • Very high avg dwell time of 7m 47s, signalling really strong engagement

MONSTERS INK We asked kids to draw Halloween costumes and their imagination will blow you away

  • 7,743 views (7,362 UU)
  • 5,949 Clicks
  • Dwell time 5m75s

Highest performing

SPOOKY SNACKS There’s nothing scarier than hungry kids on Halloween – here are some treats that will do the trick

  • 15,361 views (14,134 UU)
  • 12,351 Clicks
  • Dwell time 9m2s

The Results: Top line

  • 2 Bespoke Videos

    2 Bespoke Videos

    528,548 views

  • 2 Sponsored Features

    2 Sponsored Features

    23,104 views

  • Shares

    Shares

    2,646

Ad Policies:-
We value diverse advertising, and we strive to avoid offending users on our sites. As such as part of our Ad Policies to not allow advertising from news competitors, adult content, fake and fraudulent news, religious & extremist views, counterfit products, dishonest behaviour, drugs, animal cruelty, bad language and dangerous products.