Morrisons Makes It With The Sun

Morrisons Makes It With The Sun

The Challenge: As part of the Morrison’s Makes It Campaign, The Sun sourced real life stories of heroes in the community.

The Solution

Together with Morrison’s we threw a series of surprise parties all catered in store at the local Morrison’s. We filmed, edited and distributed these heart warming to The Sun audience across Facebook and on the site.

Sister Jossi is a real life superhero who has been helping families in London all of her life.

  • 604K Facebook Views
  • 4K Reactions
  • 99 Comments
  • 307 Shares

Heart warming moment two foster parents who have looked after more than 1,000 kids are thrown a surprise party.

  • 1M Facebook Views
  • 2.3K Reactions
  • 119 Comments
  • 1.5K Shares

One of Britain’s most hardworking and kindhearted police officers – Paul Dowsett has been helping kids for 17 years.

  • 254K Facebook Views
  • 2K Reactions
  • 57 Comments
  • 231 Shares

The Results: Top line

  • Total Views

    Total Views

    2M Facebook Views

  • Reactions

    Reactions

    8K Reactions

  • Shares

    Shares

    2K Shares

  • Outcome

    Outcome

    Brand Warmth

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