Kia

Kia

The Challenge: To raise awareness of the Kia brands, drive desire and aspiration by demonstrating the design and quality that Kia stands for. To build technology credentials in a relevant way and position the Kia brand authentically in today’s lifestyle.

The Solution

Generate 4 pieces of content across all facets of the TNL brand that demonstrate Kia as a truly credible, innovative and surprising brand communication.

The Results: Top line

  • 71% increase in awareness

    71% increase in awareness

    Among those who recall the campaign, compared to 17% of non readers

  • 49% said Kia “is a brand I would like to own”

    49% said Kia “is a brand I would like to own”

    Among those who recall the campaign, compared to 17% of non readers

  • 53% would consider Kia for their next car purchase

    53% would consider Kia for their next car purchase

    Among those who recall the campaign, compared to 10% of non readers

  • 7% bought a Kia

    7% bought a Kia

    Of all people exposed to the campaign

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