Activision

Activision

The Sun challenges James Buckley to take on the new Call of Duty against Pro-Gamer Cullum Swan.

The Solution

The Sun and Activision invited James Buckley down to G-Finity gaming arena to play the new Call of Duty Black Ops 3 against a team of experts. We filmed the lot and created a great piece of branded content and distributed it using Unruly.

The Results: Top line

  • Total views

    Total views

    5.7M video views

  • Dwell time

    Dwell time

    2 min 49 dwell time

  • Click-through

    Click-through

    90.000 clicks to pre order page

  • CTR

    CTR

    2.2% campaign CTR

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