The Sun challenges James Buckley to take on the new Call of Duty against Pro-Gamer Cullum Swan.
The Sun and Activision invited James Buckley down to G-Finity gaming arena to play the new Call of Duty Black Ops 3 against a team of experts. We filmed the lot and created a great piece of branded content and distributed it using Unruly.
The Results: Top line
5.7M video views
2 min 49 dwell time
90.000 clicks to pre order page
2.2% campaign CTR
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