The Challenge: Launch of the new SX4 Cross four-wheel drive family car - supporting a 'roadblock' across the commercial TV channels. The campaign was also required to create engagement with prospects through a 'nominate a friend' promotion that would be featured in the campaign.
An integrated marketing campaign: a weekend cover wrap on both The Sun and The Times, the first time that both papers have been simultaneously wrapped by the same brand, including the tablet editions of both papers.
Competition whereby readers of The Sun and The Times were invited to nominate a friend or relative that they thought really deserved to be given an S-Cross.
Dale Wyatt, Sales and Marketing Director at Suzuki:
“The circulation and reach of The Sun and The Times are unrivalled and we are excited that their readers are being empowered to nominate the chosen winners of our exciting new car”.
The Results: Top line
SX4 S-Cross awareness up by 291%
Awareness up 84% from those who just read the newspaper
53% of in-market readers will consider SX4 S-Cross as a result*
Source: *those that saw the press advertising