National Citizen Service
NCS Say 'Yes'
The Challenge: From keeping teenagers productive and occupied, to affording family activities and summer holidays, time outside of school can be a worry for parents who may be unsure of how their teenagers are spending their days. The challenge was to create awareness and drive consideration of NCS amongst the parents of 15-17 year olds.
NCS partnered with The Sun to create a multi-platform execution showing parents that they have the power, thanks to NCS, to change their teenagers’ lives for the better. Sun Online hosted a bespoke interactive shutter site including video and quiz while press showcased a series of advertorials and display targeting parents.
The Results: Top line
Visible & successful
29% of Sun readers recall seeing the advertising, 38% higher than our benchmark of 21%
28% of exposed readers say they know a lot about NCS, over 10x more than non readers at 2%
Impact on brand
Consideration increased 300% from non readers to those who recall with 60% of exposed readers saying they would consider NCS