Moss Bros

Moss Bros

The Challenge: To give added value to Times Plus members and demonstrate an increase in engagement

The Solution

  • Launch competition page - Feb 6th
  • One week on Times+ homepage as hero offer
  • Newsletter to 320k+ members - Feb 6th
  • Tablet edition for one week - Feb 6th to Feb 13th
  • The Times snapshot advert - Feb 6th, Feb 18th, Feb 24th
  • The Times Weekend - Feb 21st

“Partnering Times+ with a Moss Bespoke promotion allowed us to promote our most premium service to a highly engaged target demographic. With over 10% of subscribers entering, we were very happy with the results and look forward to collaborating with News UK on future initiatives of this nature.” Dave Shaw - Local Marketing & PR Manager, Moss Bros. Group plc

“Moss Bros. were a great partner to work with; they offered a high value competition with wide-spread appeal. This was a perfect match with our demographic and it’s great to work with brands that have similar expectations in terms of quality, luxury and audience but also a good understanding of editorial requirements.

The competition received over 30k entries, 40k page views and over 2 minutes dwell time illustrating how engaged our members. ” Charlotte Vlahavas, Partnerships and Promotions, Times and Sunday Times

Moss Bros

The Results: Top line

  • The Competition

    The Competition

    The competition received over 30k entries

  • Web

    Web

    40,000 page views and over 2 minutes dwell