Know Your Times

Know Your Times

The end-line speaks to the need for quality journalism from the Times & Sunday Times and demonstrates their continued relevance as newspapers of record. The campaign is based on in-depth audience analysis by the behaviour change consultancy Verbalisation. It is designed to appeal to modern readers who need news on their terms, on a variety of platforms, across a diverse range of subjects.

Outstanding post EU referendum results

New end-line and brand campaign

The end-line speaks to the need for quality journalism from the Times & Sunday Times and demonstrates their continued relevance as newspapers of record.

The campaign is based on in-depth audience analysis by the behaviour change consultancy Verbalisation. It is designed to appeal to modern readers who need news on their terms, on a variety of platforms, across a diverse range of subjects.

New and relevant positioning will help us ensure that we remain the go-to destination for news you can trust and use.

  • Following the Brexit vote the Saturday June 25 issue of The Times was up an additional 100,000 copies – an 18% week on week increase and the biggest selling paper of the year.

  • On Friday June 24 797,000 unique visitors accessed the Times website – 3.5 times normal traffic levels.

  • A massive 1.96m views were made in 24 hours – with 15 per cent of traffic coming from the United States.

In times of uncertainty people turn to The Times & The Sunday Times for accurate and balanced journalism they can trust.

Multi-million £ campaign over the next 6 months

  • Radio

    Radio

    7 day cross network promotion

  • TV & Sky Adsmart

    TV & Sky Adsmart

    Targeted reach of 800,000 households

  • Digital out of home

    Digital out of home

    Digital 48 sheets at 70 sites across UK

  • Paid Social

    Paid Social

    Twitter, Facebook & LinkedIn promoting editorial