Hunger Games

Hunger Games

The Challenge: To give added value to Sun Perks members and demonstrate an increase in engagement

The Solution

  • Sun Perks Advertising – In paper – 5th, 7th and 9th November
  • Sun Panoramic
  • Sun Editorial – In paper – 12th, 13th and 14th November
  • Sun Perks Online – London and LA premiere competition
  • Sun Twitter campaign
Hunger Games

The Results: Top line

  • Competition

    Competition

    7178 entries to 'Win tickets to the Hunger Games Premiere in London' competition

  • Competition

    Competition

    10,876 entries to 'Win a Hunger Games trip to LA/Hawaii' competition