'Meet the Team' Partnership
The Challenge: Halifax wanted to convey a simple and helpful banking style focussing on key themes influencing decision making when choosing a personal account. Bringing a personal style to the communication and focussing on the specialist features such as safety online, Rewards and incentives for savers
Halifax partnered with the News UK Creative Solutions team to promote their ‘Meet the Team’ campaign through a series of adverts and editorial supplements across the The Times and The Sun within the most relevant sections of the paper.
Using helpful tips and advice, the campaign positioned Halifax as straightforward to deal with and a company who makes banking easier and rewarded account holders through a range of benefits and incentives.
The Results: Top Line
Visible & successful
‘Meet the Team’ campaign successfully boosted all the desired brand metrics
Reader’s perceptions of security, keeping things simple and offering new products/services increased
57% of Times Readers
Say they would recommend Halifax as a direct result of the advertising
72% of Sun readers
Who are likely to switch say they would consider Halifax as a direct result of the advertising