'Meet the Team' Partnership

The Challenge: Halifax wanted to convey a simple and helpful banking style focussing on key themes influencing decision making when choosing a personal account. Bringing a personal style to the communication and focussing on the specialist features such as safety online, Rewards and incentives for savers

The Solution

Halifax partnered with the News UK Creative Solutions team to promote their ‘Meet the Team’ campaign through a series of adverts and editorial supplements across the The Times and The Sun within the most relevant sections of the paper.

Using helpful tips and advice, the campaign positioned Halifax as straightforward to deal with and a company who makes banking easier and rewarded account holders through a range of benefits and incentives.


The Results: Top Line

  • Visible & successful

    Visible & successful

    ‘Meet the Team’ campaign successfully boosted all the desired brand metrics

  • Improved perception

    Improved perception

    Reader’s perceptions of security, keeping things simple and offering new products/services increased

  • 57% of Times Readers

    57% of Times Readers

    Say they would recommend Halifax as a direct result of the advertising

  • 72% of Sun readers

    72% of Sun readers

    Who are likely to switch say they would consider Halifax as a direct result of the advertising