Finance of the nation

Finance of the nation

The Challenge: To challenge the perceptions amongst finance advertisers about The Sun brand, present The Sun’s formidable relationship with its Readers and to educate the finance industry on Sun Readers’ financial power.

The Solution

To host a Breakfast event Q&A to discuss recent changes in Pension reform and present News UK’s Finance research demonstrating what a viable client base The Sun could offer Finance clients as readers turn to The Sun as a trusted source for advice and information.

The Event was chaired by News UK Director of Communications Guto Harri interviewing 4 key industry panellists; Holly Mackay – Financial Consultant, Simon English- City Editor, The Sun, Lisa Collins - Saturday Editor, The Sun, Michelle Cracknell - CEO of Pension Advisory Service. The event was held at the News UK offices in London Bridge and attended by key finance clients and their agency representatives.

The Result:
More than 35 industry figures attended the event with many revealing that they would take an advert out in The Sun. The Sun editorial and commercial partners are in talks about creating savings and pensions content solutions in The Sun.