FA CUP FOR GILLETTE
The Challenge: Knowing their customers were massive footy fans, Gillette wanted to drive association between themselves and the beautiful game. What’s more, they wanted to bring their “precision shave” to life in a way that didn’t rely on actual video of people shaving.
WHAT WE DID
UTILISED DIGITAL RIGHTS
We put our right to digital video highlights of the FA Cup to good use to create the “Gillette Precision Play”.
Highlights alone weren’t enough for us. We slowed down the best goals and clips, and applied graphics to demonstrate the precision required to pull them off.
We knew this content would be most compelling if we got it out quickly. So we did.
The Results: Top line
better than Sun Football's standard video content
video views in 2017