The Sunday Times The Sun The Times
Be Bold, Be Brave
Advertising Week Europe
The Challenge: News UK wanted to highlight its new brand image whilst communicating its commercial values (innovative, forward looking and collaborative) amongst its key buyer audiences using the ‘Be Bold Be Brave’ tagline.
For the third year running, News UK was the headline sponsor of AdWeek Europe (2014, 2015, 2016) where some of the industry’s best organisations were showcased through a number of engaging sessions over the 4 days.
News UK built a two-storey structure at the heart of BAFTA, providing a home for a number of inspiring talks and private events over the week. The four private events held for clients were Sun Bingo, The Times MasterChef Lunch, The Sunday Times RWC Wine Tasting and Last One Standing. The Newsroom Café provided an exciting and relaxing environment for guests to network and engage with our brand, serving coffees, cakes and drinks throughout the day.
- Guests were impressed by News UK’s presence at AdWeek and the quality of our thought leadership events. All of the sessions reached full capacity and feedback highlighted guests’ perception of our brands’ ‘credibility’ and News UK’s positioning as the “leading news brand”.
- The Sunday Times Rugby Wine Tasting: 65 Media Planning & Buying Directors/MDs (Top 10) & Senior Clients from Chanel, Vodafone, Virgin Holiday, BSkyB, Mars, Lloyds Banking Group.
- The Sun Bingo: 66 Creative, Media Activation & Buying teams from Media& Sponsorship agencies.The Times MasterChef lunch: 60 Digital and Traditional Display & Magazine Agency Investment Team.
The Results: Top line
89% believe News UK made a case for newspapers in general and print in particular
A social event
47% saw a conversation about News UK on social media
72% said their perception of News UK improved as a result
Well attended sessions
78% attended at least 1 News UK Session, 54% attended 2 or more