Roundtable Bespoke Event
The Challenge: To create a forum to discuss key issues for BAE Systems based around The Future of Engineering.
In partnership, The Times and BAE systems, ran a series of table breakfast discussions for between 8-12 people. Held in The Times events space, each event covered a separate topic within the field of engineering that BAE were keen to discuss.
The guests invited to attend each discussion included a Minister, thought leaders in the field, Nigel Whitehead - Head of UK Business at BAE and a selected range of representatives from other engineering companies to ensure a balanced discussion. Each discussion was hosted by The Times business Editor and attended by a Times Business journalist and photographer.
Following the round table events, the insights and content discussed were written into a two-page focus report which ran leading in the business section. BAE systems also ran a 10 x 7 display ad within the report.
The Results: Top line
Exploitation & Growth of the UK’s Engineering Capabilities
9 attendees, including President of Aeronautical Society
Cyber security: are UK organisations responding effectively to the new risk landscape?
12 attendees, including Head of Information Security at G4S
The new National Curriculum & the next generation of scientists and engineers?
14 attendees including Matthew Hancock MP
Engineering & manufacturing supporting export led recovery for the UK?
10 attendees inc. Shadow Minister for Business Innovation & Skills