The Times means business. It gives decision makers a concise and comprehensive daily need-to-know briefing. Sitting at the core of The Times it sets a clear agenda, identifying the most important stories of the day. It not only prides itself on breaking news, but more valuably, explaining exactly what those stories mean to business.
1st for Business
The Times is the number daily title for reaching C-Suite executives
No.1 daily for board executives
Every day The Times reaches 2 in every 5 business individuals earning a salary €160k+
Read for an average of 47 mins during week, 76 mins on Saturday
No. 1 daily for reaching the UK’s Business Elite
The Times is the no. 1 daily title for reaching the UK’s Business Elite, reaching 35% each day – that’s 52% more than The Daily Telegraph and 35% more than the FT every day.
- The Boardroom: The Times is the UK’s No. 1 daily title for reaching C-Suite executives, reaching 40% of this senior group every day - that’s 29% more than the FT.
- Business spend: Times Business Elite readers were responsible for a combined business spend of €252 billion in the last year – more than any other UK daily title.
- High Salary: Every day The Times reaches 41% of all of the UK Business Elite earning a salary of €160k+ - that’s 28% more than the FT reaches.
More facts on Times Business Readers
- More than twice as likely to be interested in personal finance & investment topics in newspapers
- Average 5.1 conversations about finance every week, the UK population average is 3.8.
- 35% talk about finance every day, that’s 38,500 talking about finance
- 45% of agree they are more likely to take some action after reading articles in this section
- Male <45 years 23%
- Male >45 years 38%
- Female <45 years 10%
- Female >45 years 29%
Source: NRS October 14 - September 15; TGI GB 2015 Q4 (July 2014 - June 2015); Keller Fay TalkTrack Great Britain (2011 Aug-2014 Sep); News UK Sectional readership study 2014; Ipsos Mori Business Elite survey 2014