Bricks & Mortar
Available every Friday, Bricks & Mortar is the premier national property section inspiring readers to renovate and decorate and buy new homes. Advertisers include estate agents, developers, retailers, architects and designers who use Home to drive enquiries to their sales teams and help readers to make the best decision on how to spend their money. Bricks & Mortar is put together by a team of hugely experienced journalists who specialise in architecture, the economy, personal finance, style trends and decor.
79% Times readers own their home
Readers spend over £86 million on home improvements yearly
No. 1 title for reaching the UK’s Business Elite
65% Times readers are interested in home and garden topics in newspapers
Every Friday in The Times
Bricks & Mortar runs on Fridays and Property is in The Times on Saturday and carries over 900 property advertisements every year. Readers can find out where to rent, how Help to Buy works and get a sneak peak inside the world’s most desirable homes, in the UK and overseas.
Whether you can afford a £10 million stately pile, or are hoping to buy a first home with a loan from the Bank of Mum and Dad, Bricks & Mortar will have something for you. For advertisers, it’s a highly attractive proposition - rather like the houses we feature.
Market Intelligence for Property Buyers
We offer the facts, figures and fantasies from the world of property, supplying all the essential statistics on the performance of the housing market, plus the most wonderful homes both in the UK and abroad. The supplement helps you make an informed choice when buying or renting; it also allows you to step inside some of the most extraordinary apartments, castles, mansions or town houses.
How to invest your money in Property
We know that Times readers appreciate the mix of advice on mortgages, furnishings, the next property hotspots and how to renovate a wreck. The supplement is like a box of chocolates: you can devour every single item or just focus on your favourites, such as The Home of the Week, Save, Spend, Splurge, our interiors feature with pieces for all budgets or our overseas coverage.
More Bricks & Mortar Facts
- 29% of Times readers say they are always looking for new ideas to improve my home
- 36% of Times readers agree that magazines give them ideas on how to improve their home
- Times readers are 31% more likely to own their home
- Times readers have on average 5.1 conversations about their home every week, the UK population average is 4.1
- 48% of Bricks & Mortar readers agree they are more likely to take some kind of action after reading articles in this section
- Male <45 years 18%
- Male >45 years 33%
- Female <45 years 13%
- Female >45 years 37%
Source: NRS October 14 - September 15, NI Sectional, TGI GB 2015 Q4 (July 2014 - June 2015), Keller Fay TalkTrack Great Britain (2011 Aug-2014 Sep). Sectional readership study 2014, Source: Business Elite 2015, TGI GB 2015 Q4 (July 2014 - June 2015),