One of the World's most respected newspapers
Times readers rely on the paper, website, and apps to keep them armed with vital daily news, comment and features - and advertising brands benefit from its reader’s deep relationship and high levels of engagement with the product. No. 1 daily title for reaching the UK’s Business Elite, The Times is authoritative, credible, responsible, trusted and a part of the nation’s cultural heritage. A premium British brand, recognised the world over.
71% Of Times & Sunday Times readers say the brand is premium, versus 64% for The Telegraph/Sunday Telegraph
are usually the first amongst friends to be in the know.Greater than The Daily/Sunday Telegraph
#1 for Business
The Times is the UK’s no 1 daily print title for reaching the UK’s business influencers, read by 26% every day versus 21% for the FT
readers pay per day across all print and digital platforms
A curated package of 'need to know'
The Times delivers a complete curated package of the most important news and current affairs. It has a start, a middle and an end – fully arming readers for the day ahead.
It’s consumed in depth and demands focused attention with an average of 47mins across both print and tablet. More engaged audiences means more engagement with the advertising.
No.1 daily title for reaching the UK's Business Elite
The Times is the no. 1 daily title for reaching the UK’s Business Elite, reaching 35% each day – that’s 52% more than The Daily Telegraph and 35% more than the FT every day
- The Boardroom: The Times is the UK’s No. 1 daily title for reaching C-Suite executives, reaching 40% of this senior group every day - that’s 29% more than the FT.
- Business spend: Times Business Elite readers were responsible for a combined business spend of €252 billion in the last year – more than any other UK daily title.
- High Salary: Every day The Times reaches 41% of all of the UK Business Elite earning a salary of €160k+ - that’s 28% more than the FT reaches.
Times readers are influencers via word of mouth
Times digital readers have a very high concentration of influencers – 42% are Conversation Catalysts in at least one category – twice the national average.
John Witherow, Editor
“A faithful recorder of the times for more than 200 years. It is authoritative, credible, responsible, trusted and a part of the nation’s cultural heritage. A premium British brand, recognised the world over.
But The Times is also a fast-moving, highly-creative, multi-channel media operation which has a long heritage of modernity, of being first, of breaking through, of creating change.
It is an informer, an entertainer, a campaigner, an innovator and an agenda-setter that has always had the capacity to surprise. From William Howard Russell to Caitlin Moran. From hot lead to cold type. From Times New Roman to The Times on iPad.
The Times possesses the unique ability to push boundaries, embrace new technologies but remember old traditions.”
Key columnists in The Times
David Aaronovitch, Paul Ackford, Philip Aldrick, Mike Atherton, Roger Boyes, Mike Brearley, Peter Brookes (cartoonist), Philip Collins, Ed Conway, Giles Coren, Robert Crampton, Daniel Finkelstein, Ben Macintyre, Carol Midgley, Tim Montgomerie, Caitlin Moran, Alistair Osborne, Matthew Parris, Melanie Phillips, Melanie Reid, Matt Ridley, Hugo Rifkind, Jenni Russell, Sathnam Sanghera, Matthew Syed, Rachel Sylvester, Alice Thomson, Ann Treneman, Janice Turner.
Source: NRS October 14 - September 15, TGI GB 2015 Q4 (July 2014 - June 2015); Keller Fay TalkTrack Great Britain (2011 Aug-2014 Sep); News UK Sectional readership study 2014; Ipsos Mori Business Elite survey 2014, Sources: ABC July 2016; Business Global Influencer Survey 2016, AIA Brand Tracker June-August 2016, TGI Jan 15 – Dec 15 and Apr 15 - Mar 16, Keller Fay, NRS (July 15 – June 16), AIR