More Sunday Times Home Facts

  • 1.6 million Sunday Times readers own their home
  • 34% of Sunday Times readers say they are always looking for new ideas to improve their home
  • 68% of Sunday Times readers are interested in home and garden topics within newspapers
  • Sunday Times readers are more than twice as likely to be very interested in reading about home and garden topics in newspapers
  • Sunday Times have 5.1 conversations about the home every week, much higher than the national average of 4.1
  • 46% of regular Home readers agree they are likely to take action after reading articles in this section and 45% of regular Home readers agree they find the adverts relevant to them

Demographic Breakdown:

  • Male <45 years 28%
  • Male >45 years 45%
  • Female <45 years 8%
  • Female >45 years 20%

Strutt & Parker - client comment

“We love Home editorial. The most successful that springs to mind was the front page spread written by Caroline Scott on Castle Goring. We received 600 enquiries and 110 viewings and went to sealed bids – we had to take it off the website as it generated so much interest…”

Advertisers including estate agents, developers, retailers, architects and designers use Home to drive enquiries to their sales teams and help readers to make the best decision on how to spend their money.

Galliard - client comment

“Home tends to be very strong for luxury and upper end property, and Galliard find Home very good for generating enquiries from both end user buyers and professional investors. From the editorial piece Home ran on Marconi House on the Strand [where prices started at £3m], generated 27 sales calls, and also a “spike” in the Galliard website on the Monday and Tuesday after the piece ran.”