
The Sunday Times
Business
The Sunday Times Business section is widely recognised as being the best on Sunday. The newspaper analyses the previous week in depth, interviews key figures from the business community and breaks business news stories that will set the agenda for the following week and months ahead.
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No.1 For Business
The Sunday Times reaches 54% of the UK’s Business Elite every week, the UK’s clear No.1 title
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Investors
29% of Sunday Times readers discuss how to save or invest money every day
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Business Owners
Sunday Times readers 41% more likely to have invested money in their own business
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Influence
Readers have 6.1 conversations about finance every week, nearly double the average
No. 1 title for reaching the UK’s Business Elite
The Sunday Times reaches 46% of the UK’s Business Elite every week - more than any other title, reaching 77% more than the Sunday Telegraph (26%) and 85% more than The Economist (25%).
The Boardroom: Reaches 53% of UK C-Suite executives every week – that’s 69% more than The Sunday Telegraph (31%) and 82% more than The Economist (29%)
High salary: Half (53%) of the UK’s Business Elite who earn over €160k read The Sunday Times every weekend
Business spending influence: Every weekend The Sunday Times is read by 47% of purchase decision makers with responsibility across 3+ business areas – that’s 88% more than The Economist (25%) and 68% more than the Sunday Telegraph (28%)
More Sunday Times Business Facts
- 29% of Sunday Times readers discuss how to save or invest money every day
- Sunday Times readers are 37% more likely to have invested money in their own business
- 1.3 million Sunday Times readers are interested in business topics within newspapers
- Sunday Times have 6.1 conversations about finance every week, much higher than the national average of 3.8
- 39% of regular Business readers say it is the section in the paper they will turn to first
Demographic Breakdown:
- Male <45 years 23%
- Male >45 years 32%
- Female <45 years 16%
- Female >45 years 28%

Source: NRS October 14 - September 15, TGI GB 2015 Q4 (July 2014 - June 2015). Keller Fay TalkTrack Great Britain (2011 Aug-2014 Sep). Sectional readership study 2014