The rise of the visual influencer
3:30PM / 26th March 2015 / YouTube Stage
Panellists/ Tiffanie Darke - Creative Content Director (News UK), Adam Clyne - Head of Digital (Weber Shandwick), Jamal Edwards - CEO/Founder (SB.TV Global), Heather Mitchell - Head of Global Brand PR & Social Media (Unilever Hair Care)
From a bedroom vlog to a film empire – street style to the front row, visual influencers have become big business. So what can brands and agencies learn from the new generation of content creators? And should they treat them as best friends… or their biggest threat?