London Native Ad Forum

In 2015 Native Advertising is no longer a buzzword, but an essential part of any brand’s ad strategy. Media owners like Facebook and LinkedIn have grown multi-billion dollar businesses around native ad formats, and brands like Red Bull and Paddy Power have put content at the core of their businesses. The Native Ad Forum celebrates awesome branded content, looks at how brands can become publishers and publishers can rebuild their businesses in the native age.


Tiffanie Darke, News UK, Turning News UK Native

Patrick Albano, VP EMEA Advertising solutions, Yahoo

Ariel Eckstein, Linkedin [to confirm]

Jamie West, Sky

Alan King, UM LESS

Paul Mallon, Paddy Power: Anarchy vs Accounting

Ben Clarke, MailOnline / Snapchat: Designing for the Snapchat generation

Phillip Trippenbach, Edelman: Native Advertising in the Renaissance age

Rob Fan, Sharethrough: Designing Programatic for Native advertising

Martin Belam, Trinity Mirror: USvsThem vs Native Advertising