Is the concept of a mass audience over? The Great Audience Debate
10:00AM / 26th March 2015 / #AWEurope Underground
Host/ Mark Creighton
Panellists/ Abba Newbery (News UK) , Mike Gordon (Global Radio), Jonathan Allan (Channel 4), Ella Dolphin (Hearst Magazines)
Audiences are fragmenting. Once upon a time the majority of people could be reached on Radio, TV, or in their favourite newspaper, but now brands must reach out to consumers on social media and the wider web, on VOD services, in computer games or wherever else they may be.
To work out how this universe of fragmented audiences join up and how brands can navigate them to reach the consumers they want, some of the country’s top media owners debate what’s special about their platforms, how they interact with others and what can be done to let brands build a media portfolio that hits their particular spot.