Latest News

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News UK to open native ad division

September 2014

News UK is launching a bespoke native advertising unit led by the editor of The Sunday Times' Style, Tiffanie Darke.
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News UK's Style magazine attracts £1m worth of ads

September 2014

The Sunday Times' Style magazine is set to publish its biggest ever issue of Style on Sunday.
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Times Sport Campaign launched

August 2014

The Times has launched a Sport campaign this week across TV, press and digital promoting sport highlights.
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News UK Advertising  - book and manage ads online

February 2014

Book your Classified Advertisements & Announcements, manage your advertising account online across all News UK titles.
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Paid-for strategy paying dividends at News UK

December 2013

The Sun passes 100k milestone - total paid sales of all News UK titles now averages 2.75 million a day.

6 Feb - 'This Week's Five' - need-to-know insights

10th February
6 Feb - 'This Week's Five' - need-to-know insights

1. Facebook is poised to start monetising its mobile offering, with ads expected to appear on its app within weeks, according to a report in the Financial Times. The report states that Facebook has discussed plans with advertising agencies about introducing the "featured stories" ads, which are based on the Sponsored Story format, into users' timelines on mobile devices as early as March. With an IPO on the horizon, which could see Facebook valued at $100bn, the company is looking a new ways of generating advertising revenues to justify this valuation.

 

2. England rugby fans are being encouraged to participate in this year's Six Nations Tournament with the launch of an interactive app called the RBS Six Nations Live Challenge. Throughout the match, the app challenges fans to predict the result of penalties, conversions, five-metre scrums and line-outs, take part in opinion polls, and answer RBS 6 Nations rugby quiz questions. The free app is available on iPad, iPhone, Android, as well as Facebook and can be downloaded from www.rbs6nationslivechallenge.com.

 

3. Barbour, the luxury clothing brand, is buying search ads telling people 'Don't get caught buying fakes, see which fake websites to avoid' in a bid to combat counterfeiters. The brand is keen to educate consumers who search for Barbour about the possibility of purchasing fake items. Searches such as 'fake Barbour' generate the text "Don’t get caught buying fakes, see which fake websites to avoid". The ad links to a'counterfeit education' section of the Barbour website.

 

4. Twitter has unveiled the first of its UK brand pages, with Asda, Cadbury and Sky taking advantage of this new advertising service. Brand pages are currently free for companies to set up and include a branded banner as well as a permanent tweet detailing a promotion or containing media at the top of the site.

 

5. Automotive ads reigned triumphantly once again at this year's Super Bowl, with Honda and Volkswagen among the most popular. Honda's homage to 'Ferris Bueller's Day Off' features actor Matthew Broderick as himself, skipping work to drive his new CR-V.The ad by RPA has racked up more than 12 million views on YouTube and 11,480 shares in the past 24 hours, according to data from Unruly Media.