1. Facebook is poised to start monetising its mobile offering, with ads expected to appear on its app within weeks, according to a report in the Financial Times. The report states that Facebook has discussed plans with advertising agencies about introducing the "featured stories" ads, which are based on the Sponsored Story format, into users' timelines on mobile devices as early as March. With an IPO on the horizon, which could see Facebook valued at $100bn, the company is looking a new ways of generating advertising revenues to justify this valuation.
2. England rugby fans are being encouraged to participate in this year's Six Nations Tournament with the launch of an interactive app called the RBS Six Nations Live Challenge. Throughout the match, the app challenges fans to predict the result of penalties, conversions, five-metre scrums and line-outs, take part in opinion polls, and answer RBS 6 Nations rugby quiz questions. The free app is available on iPad, iPhone, Android, as well as Facebook and can be downloaded from www.rbs6nationslivechallenge.com.
3. Barbour, the luxury clothing brand, is buying search ads telling people 'Don't get caught buying fakes, see which fake websites to avoid' in a bid to combat counterfeiters. The brand is keen to educate consumers who search for Barbour about the possibility of purchasing fake items. Searches such as 'fake Barbour' generate the text "Don’t get caught buying fakes, see which fake websites to avoid". The ad links to a'counterfeit education' section of the Barbour website.
4. Twitter has unveiled the first of its UK brand pages, with Asda, Cadbury and Sky taking advantage of this new advertising service. Brand pages are currently free for companies to set up and include a branded banner as well as a permanent tweet detailing a promotion or containing media at the top of the site.
5. Automotive ads reigned triumphantly once again at this year's Super Bowl, with Honda and Volkswagen among the most popular. Honda's homage to 'Ferris Bueller's Day Off' features actor Matthew Broderick as himself, skipping work to drive his new CR-V.The ad by RPA has racked up more than 12 million views on YouTube and 11,480 shares in the past 24 hours, according to data from Unruly Media.