1. Google has released a video of Google Glass, its vision for a wearable computer, making its fashion debut on the catwalk at designer Diane Von Furstenberg's (DVF) New York Fashion Week show. The battery-powered electronic glasses have an embedded camera, and display data onto a small screen in the top corner of the right eye's field of vision. The Glass project is spearheaded by Google co-founder Sergy Brin, who stated: "Beauty, style and comfort are as important to Glass as the latest technology. We are delighted to bring Glass to the runway, together with DVF." View the video here DVF - Through the Glass
2. Nintendo's new second-screen gaming console, the Wii U, is to go on sale in the UK on 30 November, as it seeks to gain the upper hand on PlayStation and Xbox, which are not releasing their new consoles until next year. The console, which is being sold in 8GB memory or 32GB memory versions, is listed on Amazon priced at £250 and £299 respectively. Both consoles come with a touchscreen Gamepad, which is a tablet-style touch screen, with a 6.2-inch screen that works as a controller and also has the ability to function as a TV remote. Some games will also be able to be played on the Gamepad as well, if a TV screen is unavailable. The console is also intended to be used as a video-on-demand player, in a similar way to Xbox. Nintendo is banking on the success of the console, having made its first annual loss in 50 years as a public company, as it struggles to cope with the growth of smartphones and tablets, and the flop of its 3DS handheld computer. Nintendo's marketing mix tends to have a heavy weighting in experiential, although it has not revealed UK marketing plans for its console yet.
3. Unilever is putting women at the heart of its activity for Flora pro.activ and partnering with the British Heart Foundation in a new £3m campaign, as it seeks to raise awareness of heart disease. he 'Love Your Heart' campaign launches later this month and runs until early December, encouraging women to talk to friends, relatives and colleagues about heart disease. Flora pro.active is Unilever's cholesterol-lowering brand. The campaign tells women to check their risk factors, including cholesterol, with a healthcare professional, and to make the "simple" diet and lifestyle changes that help to reduce their risk. The campaign features TV, press, radio, PR, digital and social media activity, including on-pack and in-store promotions that offer free cholesterol tests. Unilever is keen to debunk the myth that men are the main victims of heart disease. The activity will use the strapline, "Proudly partnering with the British Heart Foundation to raise awareness of heart disease amongst women". The global FMCG giant is also donating £750,000 to the charity. Further activity includes a competition on promotional packs offering consumers to win a heart health prize – a pedometer or one of 20 weekend holidays – by entering a unique code into www.flora.com/competition.
4. Burberry has unveiled one of the most technologically advanced stores in the UK. Burberry Regent Street in London blurs the physical and digital world to create 'Burberry World Live', which claims to offer customers the physical expression of the brand's most innovative digital launches in recent times. The launch of the landmark store today (13 September) comes in the same month that the luxury retailer issued a profits warning, saying sales had stalled. The store's features include a 22ft-high screen, 500 hidden speakers and a hydraulic stage. It also showcases RFID microchips – radio-frequency identification – in some of its clothes. This means that when a customer wears the microchipped clothing, they can look into a mirror that transforms into a screen, which shows how the garment would look on a catwalk. There will also be a digitally enabled gallery and events space. The store covers four floors and is the largest Burberry branch in the world. According to Burberry, 1% of the value of all purchases made in Burberry Regent Street will go to support the work of the Burberry Foundation, its charitable arm. Angela Ahrendts, Burberry chief executive officer, said: "Burberry Regent Street brings our digital world to life in a physical space for the first time, where customers can experience every facet of the brand through immersive multimedia content, exactly as they do online. Walking through the doors is just like walking into our website. It is Burberry World Live.”
5. Chinese technology brand Huawei, the second-biggest supplier of mobile telecoms infrastructure equipment in the world, has bolstered its presence in the UK. Last month, through an agreement with Vodafone, it launched its Ascend P1 handset here, aimed at budget-conscious consumers. It is backing the launch with a major marketing campaign spanning outdoor, digital and print media. This includes a partnership with Eurosport, agreed in July, under which ads for the Ascend model are broadcast during selected live events covered by the channel. All of this is indicative of Huawei's intention to take on the likes of Apple and Samsung as it aims to become one of the top consumer smartphone brands in the UK, albeit with a cheaper proposition than its competitors. Huawei claims the Ascend device is 'built for entertainment'. The handset features a graphics chip aimed at enhancing the mobile gaming experience and video quality. Key stat: 65% of Huawei's revenues come from markets outside China.